Consumer Behavior

Did anyone else see it? The Tower of Babel image in the Wall Street Journal caught my eye. In the article "Lost in Translation," http://online.wsj.com/article/SB10001424052748703467304575383131592767868.html?mod=e2tw, the article's author, Lera Boroditsky, a professor of psychology at Stanford University, suggests "language profoundly influences the way people see the world." As a marketer and writer, I see it more... as a way to identify the cognitive process a business or a writer would want to address in marketing their products/books globally.
So much hinges on our perceptions. In turn, that which we perceive hinges on the language we receive it in... and furthermore, as Boroditksy states "...does the language shape cultural values, or does the influence go the other way, or both?" How do consumers contextualize any product or service, including the books, and in fact any writing, we offer?
More heavy thoughts posited in the article: "How do we come to be the way we are? Why do we think the way we do? An important part of the answer, it turns out, is in the languages we speak."

"101 Ways To Promote Yourself"

I'm starting a new venture. We all must if we are to progress. I'm stepping into the future because the past is gone forever. The book -- 101 Ways--is by Raleigh Pinsky -- a P.R. person, who promotes herself to a remarkable degree, a living advertisement for Public Relations. My blog has already changed, and will change more as I plow through her book. I'm on chapter one. Naming your Business. Indeed, naming oneself...a difficult first step to be sure. It's the beginning and "a trip of a thousand miles begins with the first step" or something like that. Walk with me.